ReciVeci Website Redesign
A bilingual platform redesign serving five audience types across Ecuador and Peru, with a password-protected investor data room separate from the public site.
Content
Overview
The Challenge
Our Approach
Technologies & Tools
About This Project
ReciVeci is a South American startup advancing inclusive recycling and circular economy through technological and social innovation, with operations in Ecuador and Peru. The platform is fully available in both English and Spanish, reflecting their commitment to serving diverse audiences across both markets.
When ReciVeci approached Menta, they had an existing site on WordPress and Elementor that couldn't accommodate the level of customization or content depth their diverse stakeholder base required. Their audience spans corporate clients, individual users, grassroots recyclers, the general public, and potential investors, each with distinct information needs.
Menta delivered a full redesign and Webflow development engagement, creating a platform that serves multiple audiences, reflects ReciVeci's vibrant brand, gives the internal team full content autonomy, and includes a password-protected investor data room outside the main site directory.
The Challenge
CHALLENGE 1
Multi-Audience, High-Volume Content
ReciVeci holds a significant volume of information directed at five distinct audience types across two countries. Presenting this without a clear structure would have overwhelmed users regardless of their entry point, and organizing it required understanding each audience's specific needs before touching any design.
CHALLENGE 2
Two-Country Site Structure with Investor Access
ReciVeci operates in Ecuador and Peru with distinct content needs per market, requiring structured separation without fragmenting the brand. Additionally, confidential materials for potential investors needed to be accessible through a restricted channel completely separate from the public site directory.
CHALLENGE 3
Capturing a Vibrant Brand Without Losing Credibility
ReciVeci's identity is colorful, energetic, and human. The site also needed to project professionalism for corporate and investor audiences. Balancing both registers without flattening either was a core design challenge throughout the project.
Our Approach
Solution 1
Sitemap-First Development
Before any design work began, a structured information gathering process mapped all content requirements by audience type. The Crazy 8 ideation technique was used collaboratively with the client to define and validate the expanded sitemap, ensuring the final structure reflected actual user paths rather than internal assumptions.
Solution 2
Directory-Based Architecture with Gated Data Room
A directory-based URL structure (reciveci.com/ec and reciveci.com/pe) was implemented to serve distinct content per market under a unified brand. A separate password-protected page outside the main directory was built for investor content, keeping confidential materials accessible only to authorized users.
Solution 3
Iterative Brand Validation
Rather than presenting finished concepts, the project was structured around frequent short presentations and progress validations. This kept the client closely involved at every design stage, resulting in an output that reflects ReciVeci's visual energy while meeting the credibility standard required for corporate and investor engagement.
Technologies & Tools
Every project requires the right tools. Here's what powered this implementation.
Webflow
Figma
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