Cooperativa 29 de Octubre Website
A corporate marketing platform for one of Ecuador's most established financial cooperatives, with personalized credit and investment calculators and a CMS built for marketing team autonomy.
Content
Overview
The Challenge
Our Approach
Technologies & Tools
Capabilities
About This Project
Cooperativa 29 de Octubre is one of Ecuador's most consolidated financial cooperatives, with 58 years of operating history, a national network of 35 branches including a recent expansion to the Galápagos Islands, an AA risk rating, and a member base of over 125,000 families. The cooperative offers credits (personal, mortgage, microcredit, prendario), savings accounts for individuals and families, fixed-term investment products, Visa debit cards with Deuna! digital wallet integration, and insurance products covering both personal and business segments.
When the Cooperativa engaged Menta, their existing website was running on DNN, a CMS that the client described as outdated and obsolete for their current needs. Every minor change (text updates, image replacements, campaign launches) required developer intervention from either the platform provider or the internal technical team. This created two parallel problems: the marketing team had no operational autonomy to react quickly to campaign needs, and the internal technical team was spending time on changes that should have been five-minute edits. On top of the operational issue, the user experience and visual interface needed a complete renovation to reflect the institution's current positioning.
Menta delivered a full redesign and Webflow build of the corporate marketing site, with a component-based architecture and a CMS that gives the marketing team direct control over the day-to-day operation. The build includes personalized calculators for each credit and investment product, allowing visitors to model scenarios specific to the product they are evaluating, and a content structure scalable enough to support the cooperative's product lines, branch network, and ongoing campaigns. The engagement continues with Menta as the technical partner for platform evolution, performance improvements, and feature additions.
The Challenge
CHALLENGE 1
Removing the Developer Bottleneck for Marketing Operations
The cooperative's previous platform required developer intervention for any content change, from updating a campaign banner to editing a product description. The marketing team operated at the pace of developer availability, which was incompatible with the responsiveness modern campaigns demand. The new platform had to put content operations back in the hands of the marketing team without compromising on consistency or scalability.
CHALLENGE 2
Personalized Calculators for Credit and Investment Products
Financial products like credits and investments are evaluated through specific numerical scenarios: how much will I pay monthly, how much will I earn over a fixed term, what does the rate look like at different durations. A generic calculator would have flattened the differences between products that have very different parameters and constraints. Each product line needed its own calculator built around its specific terms.
CHALLENGE 3
Visual and UX Renovation Aligned with the Cooperative's Positioning
Beyond the operational issues with the previous platform, the visual experience and UX had multiple gaps that did not reflect the cooperative's standing as one of Ecuador's most established financial institutions. The renovation needed to bring the digital presence in line with the cooperative's brand strength and 58 years of trajectory, while keeping the site accessible to a member base that spans different ages and digital comfort levels.
Our Approach
Solution 1
Component and CMS Architecture for Marketing Autonomy
The new site was built around a component-based design system in Webflow with a CMS layer covering every content area the marketing team operates: product pages, branch information, campaign banners, blog content, and corporate communications. The team publishes new content, edits existing pages, and runs campaigns directly from Webflow's editor, with the design system ensuring visual consistency regardless of who is editing. Internal technical resources are no longer required for routine marketing operations.
Solution 2
Product-Specific Calculator Modules
A separate calculator was implemented for each credit and investment product, with the inputs, output logic, and presentation tuned to that product's specific terms. The calculators are fast, responsive, and integrated into the product pages where they are most relevant in the user's decision process. Visitors evaluating a Mi Casa 29 mortgage, a microcredit, or a fixed-term investment use a calculator designed specifically for that product, with results that match the parameters the cooperative offers.
Solution 3
Full UX and UI Renovation with Member-Centered Navigation
The site was rebuilt with a clean information architecture organized around the two main audiences (individuals and businesses), with the most-used journeys (online banking access, branch finder, product application, contact channels) surfaced prominently. Visual treatment balances institutional credibility with the warmth appropriate for a cooperative model, and accessibility considerations were built into the design system from the start. The result is a digital experience that matches the cooperative's positioning across all of its products and member touchpoints.
Technologies & Tools
Every project requires the right tools. Here's what powered this implementation.
Webflow
Figma
Get started
Ready to stop leaving deals on the table?
60
+
Projects delivered
9
+
Countries
Webflow Certified Partner
Awards Honoree
We follow a structured two-meeting process. An honest assessment of your current digital presence and a clear path forward. That's it.
Typical response time: Within 12 business hours